BabyBox Terms of Use

Last updated: August 12, 2026

These Terms of Use ("Terms") are an agreement between you and Mobile Alpha Limited ("BabyBox", "we", "us", or "our") governing your use of the BabyBox: AI Baby Photo & Video mobile application and related services (the "App"). By downloading or using the App, you agree to these Terms. If you do not agree, please stop using the App.

1. What BabyBox Does

BabyBox is an AI photo and video generation app for parents and guardians. You select a photo or video from your device, choose a style or template, and our service produces an AI-generated image or video from it. Generation is performed on our servers together with third-party AI generation providers acting on our behalf.

BabyBox is not a social network. It has no user profiles, no public posting, no messaging between users, and no live streaming.

2. No Account Required

BabyBox does not require registration, an email address, or a password. Your content and entitlements are associated with an identifier generated by the App on your device. Because there is no account, deleting the App or resetting that identifier may make your previous results and purchased credits unreachable. Active subscriptions can be restored at any time using "Restore Purchases", because subscription status is held by the App Store or Google Play, not by us.

3. Eligibility and Children

BabyBox is intended for adults aged 18 or over (or the age of majority where you live). The App is for parents, legal guardians, and other adults. Children must not use the App directly.

If you upload a photo or video of a child, you confirm that you are that child's parent or legal guardian, or that you otherwise have the legal right and permission to upload and use that content.

We take child safety seriously. If you believe the App contains content that harms or exploits a minor, contact us immediately at [email protected] and we will act promptly within the limits of applicable law.

4. Your Content

You keep ownership of the photos and videos you upload. You grant us a limited licence to host, process, transmit and modify that content solely to operate the App and deliver the results you request, including sending it to our AI generation providers for that purpose. We do not use your uploads for advertising, and we do not sell them.

You are responsible for what you upload. You must not upload content that:

• depicts a person whose permission you do not have, or a child you are not responsible for;
• sexualises a minor in any way, or is otherwise abusive, exploitative, or illegal;
• infringes another person's copyright, trademark, privacy, or publicity rights;
• is designed to impersonate someone, create misleading imagery of a real person, or facilitate fraud;
• contains hateful, violent, or otherwise unlawful material.

We may refuse, block, or remove any generation request or content that we reasonably believe breaches these Terms or applicable law, and we may stop providing the service to you.

5. AI-Generated Results

Results are produced by machine learning models and are imaginative, not factual. They may be inaccurate, unexpected, or not resemble the person in the source photo. Identical settings can produce different results each time. You should not rely on a generated image or video as a depiction of a real person, event, or medical or developmental information.

Subject to your compliance with these Terms, you may use the results you generate for personal purposes, including sharing them with family and friends. You must not present a generated image or video as a genuine photograph of a real person in a way that is deceptive or harmful.

6. Credits, Subscriptions, and Payment

BabyBox offers optional paid features. All payments are processed by the Apple App Store or Google Play, not by us. We never receive your card number.

6.1 Credits

Credits are a one-time, consumable in-app purchase used to create generations. Credits have no cash value, cannot be exchanged for money, and cannot be transferred between devices or users. Unused credits are lost if the App is deleted or the device identifier is reset.

6.2 Auto-renewing subscription

BabyBox Premium is offered as an auto-renewing subscription. Before you purchase, the App shows you the subscription name, the exact price in your local currency, the billing period, and the terms of any free trial or introductory offer.

• Payment is charged to your App Store or Google Play account at confirmation of purchase.
• The subscription renews automatically for the same period and price unless it is cancelled at least 24 hours before the end of the current period.
• Your account is charged for renewal within 24 hours before the end of the current period.
• You can manage or cancel the subscription in your device's subscription settings: on iOS, Settings > Apple Account > Subscriptions; on Android, Google Play > Menu > Subscriptions. Deleting the App does not cancel a subscription.
• If a free trial is offered, any unused portion of the trial is forfeited when you purchase a subscription during the trial period.
• Prices may vary by country and may change; we will not change the price of an existing subscription without the notice required by the applicable store and applicable law.

6.3 Refunds

Purchases are handled by Apple and Google, and refunds are subject to their policies. Requests should be made to the App Store or Google Play. Nothing in these Terms limits any statutory right of withdrawal or refund you may have under the consumer law that applies to you.

7. Acceptable Use

You agree not to reverse engineer, decompile, or attempt to extract the source code of the App; not to access the service by automated means or interfere with its normal operation; not to circumvent purchase, credit, or rate limits; and not to resell or commercially redistribute the service.

8. Intellectual Property

The App, including its software, design, templates, prompts, trademarks, and branding, is owned by us or our licensors and is protected by intellectual property law. These Terms do not grant you any right to use the BabyBox name or logo.

9. Privacy

Our handling of your information, including uploaded photos and videos, is described in our Privacy Policy. You can delete the photos you have uploaded at any time from Settings in the App, and you can contact us to request deletion of your other information.

10. Changes to the App and to These Terms

We may update, change, suspend, or discontinue features of the App. We may also update these Terms; the updated version will be posted with a new "Last updated" date, and material changes will be brought to your attention through the App or the store listing. Continuing to use the App after an update means you accept the updated Terms.

11. Disclaimers

The App is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, we do not warrant that the service will be uninterrupted, error-free, or that generated results will meet your expectations. Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

12. Limitation of Liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, or consequential damages, or for loss of data or generated content. Our total liability arising out of or relating to the App will not exceed the greater of the amount you paid us in the twelve months before the event giving rise to the claim, or ten US dollars. Nothing in these Terms excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, or for fraud.

13. Termination

You may stop using the App at any time by deleting it. We may suspend or terminate your access if you breach these Terms or if we are required to do so by law. Sections that by their nature should survive termination will survive.

14. Governing Law and Disputes

Any dispute arising out of or in connection with these Terms shall be referred to and finally resolved by arbitration administered by the Hong Kong International Arbitration Centre under its rules in force at the time, conducted in English. If you are a consumer, this does not deprive you of the protection of the mandatory consumer law of your country of residence, or of your right to bring proceedings in your local courts where that law so provides.

15. Apple-Specific Terms

These Terms are between you and us, not Apple. Apple is not responsible for the App or its content, has no obligation to provide support or maintenance for the App, and is not responsible for any claims relating to the App, including product liability, legal compliance, or intellectual property claims. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

16. Contact

Mobile Alpha Limited — questions about these Terms, purchases, or your content: [email protected]. You can also reach us from Settings > Support & Contact in the App.